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Project Overview
The goal of this project was to redesign the third service of the Business Connect program to improve usability and make resources more accessible for NSW business owners. It was also essential to ensure no loss of traffic during the replatforming process, maintaining a seamless experience for existing users while enhancing the overall functionality.
What is Business Business Connect?
Business Connect is a NSW government initiative that provides personalised business advisory services, resources, and support to help small business owners grow and succeed. It focuses on accessibility, inclusivity, and user-friendly services to cater to the diverse needs of NSW business owners.
Client
Business Concierge
Tools
Figma, Miro, JIRA
Role
Product Designer
Year
2024
The Process
Research
Conducted a product audit and desktop research to analyse existing content and trends. Gathered insights from panel discussions with stakeholders and users.
Testing & Feedback
Conducted card-sorting activities to improve content organisation. Finalised designs based on user testing and stakeholder feedback.
Handover
Documented and prepared designs for engineering implementation.
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Product Audit
Product Audit
Project Results
The project focused on redesigning the platform to improve engagement and user retention. The new design increased page views from 2,921 to 52,500 and users from 387 to 110,000 in 2024. Despite the risks of moving to a new platform, the transition was successful, with page views growing by 1,698% and users by 28,328%.
During design discussions, I challenged the proposal to make key resources available only through direct links opening in new tabs. Instead, I advocated for embedding resources directly into the platform to create a smoother, more integrated experience.
While stakeholder alignment required careful negotiation, the final solution improved usability and reduced friction for users. The project reinforced the importance of standing firm on design decisions that prioritise simplicity and convenience.
Jason Biles
Contact
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+61 448 404 826
